visual thinking - are we thinking in the same way?

Wonder if they are referring to designer and their client...
When visual thinking becomes the new buzz word in business world...
Are we really talking about the same kind of thinking?

Thanks to Ralf Beuker for the source :)

Design Dictionary

See how the Design Dictionary defines Service Design...

http://www.service-design-network.org/fileadmin/sdn_webmedia/pdf/Design_Dictionary-Service_Design.pdf

It takes four pages !!

information resource: Service Design Network