Sunday, 15 August 2010

The service design of proposing a marriage

A girl friend of mine told me that a boy asked her for advise on what kind of engagement ring he should get to propose to the girl he loves. And my friend says, ‘it is not about the ring, you boys just don’t get it, it is about the presenting of it.’

Guessing what a girl wants has always been a bit of a mystery to most of the boys. It takes more than a good guess. I suppose many service designer/manager may share similar experiences, you can get statistics about trend, taste and fashion of any ‘thing’, but the difficult part is to deliver the right ‘thing’ to the right person at the right time with the right feeling. What you need is to get advice and inputs from other people. In this case, parents, her sister and girl friends are all V.I.P stakeholders. In some scenarios, blessing or permission from parents are important to this marriage you are proposing. And girl friends will be able to provide useful suggestions from a girl’s perspective, and even probe information for you. Consulting married couples may provide good case studies as well.

And when it comes the big moment, emotions are even more important than the rock (I know the rock costs a lot, but hey…) A sense of commitment is essential, and most of the girls would love to be surprised (just a little bit). After all, it is often the emotion that gets the girl, not the ring. Or shall I say, it is the ‘service’, not the ‘product’ that gets you the big ‘yes’.

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