Wednesday 8 July 2009

Re-public's special issue: Innovative Service Design for All

I got a paper published on Re-public's special issue of their online journal: Innovative Service Design for All. The title of my article is 'Mind the Gap: Theories and practices in managing stakeholders in the service design process'.

All the articles are very interesting, two draws my attention especially:

Nicola Morelli's 'Beyond the experience: In search of an operative paradigm for the industrialisation of services' , which talks about the industrialisation of services in the public sector. Morelli says:
"The process of building the service starting from the customers’ experience can
be compared with a process of reverse engineering of such experience. The
experience is de-composed in elementary modules. A set of competences, knowledge and technologies is associated to each of those modules. [...] The
disaggregation of service systems in modular structures makes it possible to
shift the production process for those services from a centralised and vertical
logic to a decentralised and horizontal one."
This is very true in some of my case study experience, and also interestingly ties into the three themes of my findings: People, Process and Knolwedge. although mine still needs a bit thought-through ;-]

Soumitri Varadarajan proposed a design for the new university design programme of Service Design in India. A nice piece to read if you have the ambition to set up Service Design programme in your own university or maybe like what we do here in Dundee - integrate the elements of Service Design into the teaching of all kinds of design courses.