Tom proposed the research title to be 'Mind the Gap: differences between theories and practice in the emerging field of experiential service design.' The first stage can be described as 'locating the platform...' mainly refer to the literature on existing theories and practice...
I've been given some thoughts on the conversation Bill had with me yesterday...
the ontological assumptions are out there, even with three graphs to go with ( well done~ us! ) the conceptual model is just started, we kinda get a blured image of what it is... it is not (yet) a model or process... the order and hierachy is not that important at this stage, get things out there with lots and lots of ontological assumptions will be the point. So far we settle with a 'checklist', framed according to the organisational activity or components... if we use Bill's favourite term 'skeletal' to describe the conceptual model, then we now have the backbone!
This morning, I actually think this is more of a map. To be honest, I don't even think the sequence is such a important thing while flexibility is what we propose. A map is more suitable, as there will be certain hierachy in it, but it allows more freedom to creat different pathways in different situations.
So maybe the second stage can be called 'bring a map...'...ha ha... I love it!