Wednesday, 8 October 2008


Not sure if it is correct to say that IDEO have a new face for their website... eh... at least different from the last time I saw it.

Impressive portfolio of them, and interesting way of presenting. IDEO claims to be behind the emergence of Service Design by supporting/mentoring several small design practitioners (such as Livework). They then start their own service design practice in the early 2000's. Given its human-oriented approach and creative business model, this move is not surprising. As one of world's biggest global design consultancy, they have offices in San Francisco, Palo Alto, Chicago, Boston, New York City, London, Munich, and Shanghai, doing research and practice in the disciplines of design, engineering, social science, and business strategy.

Also find a lot of job opportunities there: I have my eye on business design specialist and human factors... mmmm... look interesting!
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