Wednesday, 10 December 2008

Design Thinking Blog

Tim Brown's Design Thinking Blog... talks about co-developeding the toolkit with small holder farmers. Check out their HCD toolkit developed, can be used as a starting point of prototype with customer or to create various versions of it for individual design program. There is no need to re-invent the wheel !

Here is his talk on TED about creativity and play. He talks about how to take role-play seriously with customers can improve the design of intangible systems such as service ans social relations. The emotional attachment people spend on the role-play can be used as an empathy tool for both designer and stakeholders to understand the set-up situation. Playful exploration and playful building are the other two tools he mentioned in the speech... worth checking out as well :-)

He is brilliant, isn't him?

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